By Linda Greenthal


Further down I have included 2 positioning evaluations for The Affinity Trading Group. To guard the privacy of my clients, I blocked the keyword phrases through which they position for. However, I do leave the # of searches as that illustrates the competition level and general search significance. While a good many people focus on positioning for large volume terms, me personally included, it is important to remember that small volume search topics are equally of the same quality given that they do account for a nicely defined unique market than the more generic larger volume words and this very targeted traffic is often the type of person that's particularly hunting for that which you have to offer. To that note, keep in mind, my objective is to rank nicely for every one of the desired keyphrases as I do still focus upon those biggies ;-)

The 1st archive is an image screen grab of the review I ran at the end of August. Be aware that my Seo consulting with them started towards the end of July so this August analysis represents approximately one month of Search engine optimization work. In July they ranked for basically a small number of words with those keywords ranking 50 plus (1 being the very first location on page 1 and 50 being the last area on page 5). So as you will discover, within four weeks, I was able to move 14 words in to the top 20 rankings with 5 of them being top 10. I do not have search values with this document nevertheless I will assert that their month to month query volumes ranged from 1,500 to 22,000.

When I begin a different project, I will not spend time attempting to position big worth keywords and phrases. I initially pursue the lower level words for several reasons. 1) They'll move more quickly thereby allowing you to get some traffic quickly and 2) The effort that is placed into building up these lower level keywords / phrases will drip down and consequently assist the other higher volume search terms. Correct Seo is similar to constructing a house. You must construct a formidable foundation with lower level keywords, put up your walls using your mid level words so that you can have a solid structure to support and maintain your bigger volume phrases (the roof).

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_ 08-2010.JPG

Now let us advance in advance a few months into the ending of this month (November). After downloading the below rankings report, you can observe that decent advancement has been produced. Aside from getting more search phrases enter into the top one hundred slot, I was capable to boost the best twenty count to 36 keywords / phrases (previously 14) and the top 10 to 23 keywords (formerly five). I was moreover able to rank effectively for a few high quantity key phrases with one possessing a competitive 450,000 month-to-month search volume keyword sitting nicely in the #11 place.

The ten to twenty ranking location generally is a difficult spot to break free from as it can at times require months for large size words to get from say a #15 to #9 or #10, nevertheless I still witness great improvement with such keywords and in due time, they will get there. Such as everything else, the closer you reach the top, the significantly less space there is.

In addition, it's at this point at which Affinity notices that their traffic ratio has leaned towards the side of search engine traffic meaning that +33% of their visitors are originating from search engines (largely Google) while the other 2/3 is arising by direct connections and website links.

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_Rankings_11-23-2010.pdf




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