Famous people, as well as prominent product and service brands, have a reputation that has kept them popular with the public. Unfortunately, they are also game to defamation slander in just about any media, from print to broadcast and now, the Internet.
It can get uglier in cyberspace when you have your online brand exposed to nearly 2 billion individuals with Internet access. Online criticisms can often assume the nature of vicious defamation slander. Even with just 1% of them throwing ill-natured and condescending comments at you from blogs, forum posts, product reviews and social network sites can be enough to leave your reputation so battered that you might as well just close shop.
The Internet is the freest form of expression and communication, and it is also home to the most malicious content. Your competitors could very well engage in defamation of character to bring you down as stealing market share from you is so much easier than building a new one. Paid consumer review sites can have the nastiest things said about your brand and even dismissed employees can spread lies about you in various blogs and forums to get even.
If left unchecked, slander and libel have a way of sticking to your brand and ruining the reputation you have built over the years. Two things can happen. You can lick your wounds and wait for it to fade away. Keep in mind that there are horror stories about companies who did nothing about all the negative stories floating around about their brand, and have had to close down eventually. A tarnished reputation can be quite impossible to reverse. In fact, when worse comes to worst, about the only reputation management one can do when this happens is to change the name of the product or company along with hiding its ownership.
But you dont have to allow online slander and libel to succeed. Its often easy to just do nothing when a few snippets of bad posts and irresponsible remarks start to appear against your product in any of the popular blogs, forums and social network sites. Many are often just empty ramblings online which a lot of readers usually dismiss. But if theres a concerted and consistent trend to destroy your brand reputation, you need to be more proactive and aggressive.
You always have the option to sue the responsible parties in court but that's no guarantee of getting back your reputation. The case can take years and a fortune to resolve without assurance of getting a favorable resolution. In the meantime, your online image gets nibbled away by unabated defamation slander while the case remains in limbo, and you could be looking at bankruptcy even before the case is resolved.
One of the tools for manage online reputation is SEO which, apart from bringing up your page rank, can push down offending sites to pages way down search results where they cant do further damage to you or anyone. Its a subtle technique that often leaves offending sites wondering whatever happened to their page ranking.
You could learn how this is done, but that takes time you dont have when in the thick of battle. Find a 3rd party SEO professional who is great in defamation slander repair services and you are sure to get your moneys worth. Do it early to insulate your reputation from losing its revenue-drawing magic.
It can get uglier in cyberspace when you have your online brand exposed to nearly 2 billion individuals with Internet access. Online criticisms can often assume the nature of vicious defamation slander. Even with just 1% of them throwing ill-natured and condescending comments at you from blogs, forum posts, product reviews and social network sites can be enough to leave your reputation so battered that you might as well just close shop.
The Internet is the freest form of expression and communication, and it is also home to the most malicious content. Your competitors could very well engage in defamation of character to bring you down as stealing market share from you is so much easier than building a new one. Paid consumer review sites can have the nastiest things said about your brand and even dismissed employees can spread lies about you in various blogs and forums to get even.
If left unchecked, slander and libel have a way of sticking to your brand and ruining the reputation you have built over the years. Two things can happen. You can lick your wounds and wait for it to fade away. Keep in mind that there are horror stories about companies who did nothing about all the negative stories floating around about their brand, and have had to close down eventually. A tarnished reputation can be quite impossible to reverse. In fact, when worse comes to worst, about the only reputation management one can do when this happens is to change the name of the product or company along with hiding its ownership.
But you dont have to allow online slander and libel to succeed. Its often easy to just do nothing when a few snippets of bad posts and irresponsible remarks start to appear against your product in any of the popular blogs, forums and social network sites. Many are often just empty ramblings online which a lot of readers usually dismiss. But if theres a concerted and consistent trend to destroy your brand reputation, you need to be more proactive and aggressive.
You always have the option to sue the responsible parties in court but that's no guarantee of getting back your reputation. The case can take years and a fortune to resolve without assurance of getting a favorable resolution. In the meantime, your online image gets nibbled away by unabated defamation slander while the case remains in limbo, and you could be looking at bankruptcy even before the case is resolved.
One of the tools for manage online reputation is SEO which, apart from bringing up your page rank, can push down offending sites to pages way down search results where they cant do further damage to you or anyone. Its a subtle technique that often leaves offending sites wondering whatever happened to their page ranking.
You could learn how this is done, but that takes time you dont have when in the thick of battle. Find a 3rd party SEO professional who is great in defamation slander repair services and you are sure to get your moneys worth. Do it early to insulate your reputation from losing its revenue-drawing magic.
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