All companies strive to create great brands. No one in their right minds will pay a lot of money for brands if its reputation is questionable. If a brand has been badmouthed to death like the Ford Pinto (1976), you cant sustain customers patronizing your products or services for long-term. You might as well just start over and instead of trying to rehabilitate it.
Business or brand value normally has to do with revenue. If your company is being merged with someone else, chances are, they are trying to expand market share and acquire new coustomers. Your company reputation, popular brands and profitable product/service lines are key things that they investigate.
Nowadays, online presence can bring in as much money as traditional distribution channels. But while you have the world at your fingertips, your reputation online can be constantly pummelled by all kinds of gossip, negative rumors, and unflattering product critiques.
You could ignore these which can go away if these are just one or two isolated ramblings. But if the slander and libel consistently throws a bad light at your brandespecially if left unchecked and unmanaged--you risk getting a thoroughly damaged reputation that could cost the business its lifeline.
You could file lawsuits against these offending sites but legal recourse only attempts to compensate you for the damage if you win the case. And thats the problem in a nutshell since businesses dont really want to be compensated for any damage done to their brand reputation. Because such compensation will never reverse the damage done. You can win your case in court, but you lose the war in protecting you reputation.
Thats why companies with brand protection high in their priority maintain professionals who are tasked to manage online reputation with the diligence and online vigilance to keep them abreast of whats being said about their brand online. There are internet tools that do this tracking well. Once the slightest upsurge in negative content start to appear, they start harnessing search engine reputation management to neutralize the threat.
Managing web reputation means being proactive rather than reactive. Using proper SEO methods can guarantee that all the negative articles or reviews get pushed 5, 7, or even 10 pages down search results.
Online reputation management is essentially all about protecting your reputation. It can also restore your damaged one, but its best to go the way of protection first instead of waiting for your brand to get broken. The earlier you can detect negative online content against your, the better for the SEO experts who are great at manage online reputation repair services to do their job at reputation management online.
Business or brand value normally has to do with revenue. If your company is being merged with someone else, chances are, they are trying to expand market share and acquire new coustomers. Your company reputation, popular brands and profitable product/service lines are key things that they investigate.
Nowadays, online presence can bring in as much money as traditional distribution channels. But while you have the world at your fingertips, your reputation online can be constantly pummelled by all kinds of gossip, negative rumors, and unflattering product critiques.
You could ignore these which can go away if these are just one or two isolated ramblings. But if the slander and libel consistently throws a bad light at your brandespecially if left unchecked and unmanaged--you risk getting a thoroughly damaged reputation that could cost the business its lifeline.
You could file lawsuits against these offending sites but legal recourse only attempts to compensate you for the damage if you win the case. And thats the problem in a nutshell since businesses dont really want to be compensated for any damage done to their brand reputation. Because such compensation will never reverse the damage done. You can win your case in court, but you lose the war in protecting you reputation.
Thats why companies with brand protection high in their priority maintain professionals who are tasked to manage online reputation with the diligence and online vigilance to keep them abreast of whats being said about their brand online. There are internet tools that do this tracking well. Once the slightest upsurge in negative content start to appear, they start harnessing search engine reputation management to neutralize the threat.
Managing web reputation means being proactive rather than reactive. Using proper SEO methods can guarantee that all the negative articles or reviews get pushed 5, 7, or even 10 pages down search results.
Online reputation management is essentially all about protecting your reputation. It can also restore your damaged one, but its best to go the way of protection first instead of waiting for your brand to get broken. The earlier you can detect negative online content against your, the better for the SEO experts who are great at manage online reputation repair services to do their job at reputation management online.
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