By Timothy Ross


This is section 2 of a 2 part series. To see the full document, go to anthonynunes.com.

Although we all would like to optimize our site for as many keywords as is feasible, many individuals make the mistake of centering the attention of all their keywords onto 1 page for example the home page. Whilst the home-page may in fact function as the major draw for a good percentage of your keyword phrases, it is extremely important that you disperse the work around. You must utilize other webpages to rank for certain keywords, ideally with page content which relates to the specific keyword phrase. If you don't have pages that you can use for specific keywords, then create them.

So now that you've got your list of key phrases, let's optimize your site for each of them. You will find 5 main spots where your key phrases should be listed. The file name (url), the page title, the meta description, the keywords description and lastly, within your content of the page. Make sure you don't go beyond search engine length requirements for the title or description. If investigate search results for virtually any subject, you will notice a large number of uninformed site owners break this rule continuously. It isn't a major dilemma nonetheless a clean title and description is recommended.

Additionally make sure not to overdo it with the repetitiveness of your key phrases. Incorporate your keyword in the title once, once or twice inside the description and a few times on the page with one of those instances using a header tag. Whenever naming your file, utilize the keyword phrase as the document name. If for example your search phrase was "new york city apartment rentals", then you ought to name the page as such: new-york-city-apartment-rentals.html.

This specific internal web page optimization strategy gets to be particularly important as soon as you begin your link-building crusade. Google loves to see a website well-liked throughout, not just the home-page. So when you go on your quest to create one way top quality links, you'll be doing so not simply for the homepage but also your internal webpages. This type of link building is sometimes known as "deep link building."

Now the final stage commences; your linking effort. This can be a most important element to ranking high in the major search engines and in all probability essentially the most challenging and time consuming. Linking is surely an ongoing thing that should not stop, unless you no longer worry about gaining more visitors. To position effectively for high level key phrases will need you to secure 100s or more probable 1000s of one-way incoming backlinks.

Every link is a good link. However, you really need to target 2 critical factors, getting inbound links from pages which have related subject material to your site and developing inbound links from sites that theirselves have got a large number of links pointing to them. When a well known site links to you versus some obscure site concealed inside the far reaches of the internet, which one do you consider Google will allocate more value to? You got it, the widely used site. Much like high school, whenever you spend time with the popular kids, you too will become popular ;-)




About the Author:



0 comments