Just about any possession or asset that is lost can be replaced. It only takes money to get back what you lost. Not so with your reputation. Once it's lost, you're probably better off changing your identity. That's often what happens with products and services that suffered some notoriety or lost their image in the eyes of the public and its markets.
For this reason, many companies spend a lot for brand protection - to shield and maintain the reputation of their brand name. If some products have issues in terms of safety, companies would even resort to recalling them. This is the usual scenario in car companies, drug companies as well as in some technological companies. Despite having spent millions on these products, they would rather lose those millions in recalling them rather than lose public trust and customers in the long run
Just a few antagonistic posts on certain blogs, review sites, social networking sites or forums could be enough to affect your revenue stream. You would need to mitigate the situation at the soonest possible time because if you don't, you are sure to lose customers while your reputation takes a beating. So make sure that you know the great importance of online reputation management.
For new companies whose presence online is not as strong as more established companies, the tendency would be to close one eye when coming across some bad post written about them on some blog or a review site. There are times when the issues just disappear as time passes because the comment willl get buried among all the other information and comments. Many online surfers also do not give much thought to some comments, especially if it just given by a small number of people. Most of the time, these people giving their opinions are just rambling about their dissatisfaction. So, companies usually choose to just ignore negative comments.
However, if these offensive comments start to appear higher on search engine results, you should start to worry. You have to do something as soon as possible because if not, your reputation in cyberspace and your sales will soon suffer due to the effects of these opinions and comments.
So what could you possibly do to protect your reputation online? You can file a lawsuit against the parties that have said those comments against you and your brand. The problem with this is that filed lawsuits take a long time to be settled. There is a possibility that once a resolution has been announced, your company has already filed for bankruptcy due to the huge amounts of money that you have spent on the case alone.
Be more sensible and harness the power of search engine reputation management before its gets worst. This is the only effective solution against persistent offensive online content and the offending site owners won't even know what hit them. They'll wake up one day to see their sites pushed way down the search engine result where no one would bother to look for them so they can't do any damage.
Do it now before your tarnished reputation disables your means of earning online. Find the right SEO professional to kick start your reputation online repair service. You can then sleep soundly knowing you have your brand and your reputation protected against defamation of character and malicious online content.
For this reason, many companies spend a lot for brand protection - to shield and maintain the reputation of their brand name. If some products have issues in terms of safety, companies would even resort to recalling them. This is the usual scenario in car companies, drug companies as well as in some technological companies. Despite having spent millions on these products, they would rather lose those millions in recalling them rather than lose public trust and customers in the long run
Just a few antagonistic posts on certain blogs, review sites, social networking sites or forums could be enough to affect your revenue stream. You would need to mitigate the situation at the soonest possible time because if you don't, you are sure to lose customers while your reputation takes a beating. So make sure that you know the great importance of online reputation management.
For new companies whose presence online is not as strong as more established companies, the tendency would be to close one eye when coming across some bad post written about them on some blog or a review site. There are times when the issues just disappear as time passes because the comment willl get buried among all the other information and comments. Many online surfers also do not give much thought to some comments, especially if it just given by a small number of people. Most of the time, these people giving their opinions are just rambling about their dissatisfaction. So, companies usually choose to just ignore negative comments.
However, if these offensive comments start to appear higher on search engine results, you should start to worry. You have to do something as soon as possible because if not, your reputation in cyberspace and your sales will soon suffer due to the effects of these opinions and comments.
So what could you possibly do to protect your reputation online? You can file a lawsuit against the parties that have said those comments against you and your brand. The problem with this is that filed lawsuits take a long time to be settled. There is a possibility that once a resolution has been announced, your company has already filed for bankruptcy due to the huge amounts of money that you have spent on the case alone.
Be more sensible and harness the power of search engine reputation management before its gets worst. This is the only effective solution against persistent offensive online content and the offending site owners won't even know what hit them. They'll wake up one day to see their sites pushed way down the search engine result where no one would bother to look for them so they can't do any damage.
Do it now before your tarnished reputation disables your means of earning online. Find the right SEO professional to kick start your reputation online repair service. You can then sleep soundly knowing you have your brand and your reputation protected against defamation of character and malicious online content.
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