If you know anything about internet marketing then you have probably heard about search engine optimization (or "SEO London") and PPC (Pay per Click). SEO is the process you go through where you optimize your website so that it appears in the top pages of the search engine results. You can either choose one of the top seo packages available online or do it yourself. In contrast, PPC is where you place bids on certain keywords and the winner has theirs appear in the paid advertising section at the top right of the search results. If you can afford to do so then using both in concert is the best way to go but if you must choose one or the other then SEO is by far the most effective form of advertising. This article will tell you 4 reasons why SEO is more effective than PPC advertising:
1. Trust: it has been proved time and time again that search engine users will click on organic links rather than paid links, no matter where the "sponsored" PPC ads are placed. This is has not been helped by the dubious products and advertising methods of PPC and affiliate marketers in recent years. The more scams PPC advertisers try the more they push internet shoppers towards the websites optimized by a top SEO London company and one of the various seo packages.
2. Price: SEO London is much cheaper then PPC advertising although it takes more time and effort to get to the top. With most seo packages you pay a monthly fee to get your website ranked in the search results whereas with PPC you pay for every time someone clicks on your ad, whether they buy the product or not. The best keywords are usually very competitive and you can end up paying as much as $100 a click!
3. Conversion rates: good SEO London services will get you a much higher conversion rate then PPC. This is because SEO allows you to target extremely specific keywords and search terms, not hundreds of mediocre ones which may get you traffic but won't make you sales. Choosing one of the top seo packages will allow you to attract the type of customer who is actually interested in buying what you have to sell.
4. Long term sales: even the best run PPC campaigns only have a temporary lifespan. In contrast, proper search engine optimization offered in one of the seo packages provided by one of the best SEO London service providers will allow you to dominate online sales in your sector for as long as you maintain your ranking.
There are many different reasons why SEO is a more effective way to advertise by PPC but hopefully these four arguments provide you with enough reason to choose one of the top seo packages which are available in cities across the United Kingdom.
1. Trust: it has been proved time and time again that search engine users will click on organic links rather than paid links, no matter where the "sponsored" PPC ads are placed. This is has not been helped by the dubious products and advertising methods of PPC and affiliate marketers in recent years. The more scams PPC advertisers try the more they push internet shoppers towards the websites optimized by a top SEO London company and one of the various seo packages.
2. Price: SEO London is much cheaper then PPC advertising although it takes more time and effort to get to the top. With most seo packages you pay a monthly fee to get your website ranked in the search results whereas with PPC you pay for every time someone clicks on your ad, whether they buy the product or not. The best keywords are usually very competitive and you can end up paying as much as $100 a click!
3. Conversion rates: good SEO London services will get you a much higher conversion rate then PPC. This is because SEO allows you to target extremely specific keywords and search terms, not hundreds of mediocre ones which may get you traffic but won't make you sales. Choosing one of the top seo packages will allow you to attract the type of customer who is actually interested in buying what you have to sell.
4. Long term sales: even the best run PPC campaigns only have a temporary lifespan. In contrast, proper search engine optimization offered in one of the seo packages provided by one of the best SEO London service providers will allow you to dominate online sales in your sector for as long as you maintain your ranking.
There are many different reasons why SEO is a more effective way to advertise by PPC but hopefully these four arguments provide you with enough reason to choose one of the top seo packages which are available in cities across the United Kingdom.
About the Author:
Looking to find the best deal on SEO London, then visit www.yoursite.com to find the best advice on SEO packages for you.
Post a Comment