By Lucille Taylor


Negativity is infectious, and, thanks to the Internet, it's a bug that sticks around. Anybody with a grudge against a person or a business can type out an attack that will find its way to the top of a search in no time. And which can, of course, damage a business. Or a reputation. Getting rid of that negative comment can seem nearly impossible for the afflicted person.

Probably the greatest strength of the Internet though is in its adaptability. Its willingness to cooperate. So there are ways to get the negative stuff off the radar, to start fixing the damage to your business. The rise of reputation repair services has proven that there are ways to dodge the curse of the permanent insult.

Negative Reputation Online No Longer Lasts Forever

The services use search engine optimization techniques to force those sites containing the negative content way down off the first pages of the search results. They can get 'em to drop all the way past the fifth page or so. And in the place of that bad stuff, the services will put in more positive content to restore that rep.

The services naturally fill the space with content that's more positive for you or your business. It's a way of restoring your reputation without having to go to court or get into long arguments with some random blog owner. And most importantly it gets people's eyes back on the good points of your business, where, of course, you want them to be.

Libellous Accusations Aren't Forever

Of course, you don't have to be fighting negative content to use one of these services. If you're a business that wants to climb to the top of the search engines, the techniques will work the same way. Though it's all electric and virtual, the old saying is true that cream rises to the top. And this kind of exposure, when it it positive, can be better than all the billboards and magazine ads and newspaper inserts and poorly copied flyers stapled to every single telephone pole in your town.

The fine thing about the Internet is its flexibility, its power to give people control of their online selves. So sure, you may find yourself getting attacked online, but remember that you're never powerless. The Web is nothing if not full of options, and the better you understand that, the better you're going to look out there in front of all those eyes.




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