If you are trying to get more visitors to your site, you probably have already heard about Pay Per Click Advertising. It is a very powerful tool, but if you are not a professional, you can easily lose a lot of money with PPC. If you are interested to know how to avoid it, then follow this article and discover PPC key optimization principles.
The first principle of pay per click advertising is relevancy. This is so important that it can literally make the difference between being profitable and losing money. For instance, when you write your PPC ad, you want to make sure that your offer and the original message are directly lined up. This requires you to be specific in relation to your offer.
Let's say you are offering a Vegetarian cooking book. In your PPC ad, you should specify it is vegetarian, because the last thing you want is to see visitors leaving your website disappointed about not finding something they were searching for.
The second principle is urgency. The great sales trainer and motivational speaker Zig Ziglar said that he used to do presentations to people only to have them ask him to come back the next day. However, when he returned he would find out that they had been visited by the competition and closed the deal. He was setting them up to close and someone else was knocking them down. The moral of the story? Selling is not just about getting people to buy, it is about convincing them to buy right now.
The third principle involves arousing visitors curiosity. Tell them what is your product about, which benefits they can achieve from purchasing your product, but don't tell them too much. Keep in mind, your ads goal is not to persuade people to buy, but to make them visit your website and click through your site's pages. When it comes to that, curiosity is the best motivator.
The final thing which you should have is an upsell offer. If you do not have this you are missing out on a LOT of money. How much? Well, statistics prove that about thirty percent of buyers are going to go for an upsell offer of about twenty or thirty percent more than the purchase price of the original offer. That said, you ought to be able to figure out about how much potential profit you could make just by adding another offer to your close.
Make sure you are putting these principles into practice when setting up your Pay Per Click campaign and see how effective this great internet marketing tool can be.
The first principle of pay per click advertising is relevancy. This is so important that it can literally make the difference between being profitable and losing money. For instance, when you write your PPC ad, you want to make sure that your offer and the original message are directly lined up. This requires you to be specific in relation to your offer.
Let's say you are offering a Vegetarian cooking book. In your PPC ad, you should specify it is vegetarian, because the last thing you want is to see visitors leaving your website disappointed about not finding something they were searching for.
The second principle is urgency. The great sales trainer and motivational speaker Zig Ziglar said that he used to do presentations to people only to have them ask him to come back the next day. However, when he returned he would find out that they had been visited by the competition and closed the deal. He was setting them up to close and someone else was knocking them down. The moral of the story? Selling is not just about getting people to buy, it is about convincing them to buy right now.
The third principle involves arousing visitors curiosity. Tell them what is your product about, which benefits they can achieve from purchasing your product, but don't tell them too much. Keep in mind, your ads goal is not to persuade people to buy, but to make them visit your website and click through your site's pages. When it comes to that, curiosity is the best motivator.
The final thing which you should have is an upsell offer. If you do not have this you are missing out on a LOT of money. How much? Well, statistics prove that about thirty percent of buyers are going to go for an upsell offer of about twenty or thirty percent more than the purchase price of the original offer. That said, you ought to be able to figure out about how much potential profit you could make just by adding another offer to your close.
Make sure you are putting these principles into practice when setting up your Pay Per Click campaign and see how effective this great internet marketing tool can be.
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