By Russell Williams


Website traffic generation is pivotal for all online business success. You can't afford to have a site that gets no traffic. I've owned several of the most beautiful websites you could ever see, but they got no traffic and made no money. It was truly a negative experience, and I wouldn't wish it on anyone.

Your first priority to get website traffic is to build a well optimized keyword website. Your site must be based on a niche that's narrow enough, and not so competitive or broad, that getting good ranking on the search engines would be nearly impossible. Building a website that is well focused around keywords that are in high demand and low supply is the goal you must accomplish if you are to have any success on the internet. There is simply no way around it.

Establishing back-links will also drive traffic to your website. Back-Links are other website owners that have chosen to have your website address or link placed on their site. This task is as important as creating a good keyword optimized site and is critical to your success. One of the best ways to do this is by way of article marketing.

Article Marketing is accomplished when you write relevant articles pertaining to your website's niche. You submit articles to article directories, like Ezine Articles and they create a link back to your site. This step helps with your search engine SEO and will more quickly get you indexed favorably by the search engines.

Are you the person who feels you don't write well enough to write effective articles and you worry about proper grammar? Remember, when you write an article people are looking for good information and are more interested in what's being written. That's not to say you shouldn't be aware of grammar and punctuation. What I'm saying is, know your subject and write informative articles.

One of the main benefits of writing articles is that it builds your reputation as the person that everyone wants to listen to in that subject field. People look forward to your future articles and are more than happy to take your advice and click the links that lead them to your products/services. It brands "YOU" as the expert in the field!

The third and final method is to use Pay-Per-Click. Pay-Per-Click will drive traffic to your site immediately because you are actually paying for your site's position on the internet. Here's how it works. Search results will show your site at the top of the page or somewhere on the side based on your keyword choice. While Pay-Per-Click is very effective, it can also be expensive. Since you are paying for your position, it is important to make sure you have really discovered the niche for your business and the best keywords to get people to your site. You must have a designated budget for advertising. You can find out how much money should be allocated for Pay-Per-Click promotions by using online tools like Google Adwords.




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