By George Tee


Purchasing online can be convenient and fun. There are many online stores that sell products and services. When it comes to running a business online, it is important that you look into the principles of effective website design. E-commerce is not new but there is extreme competition to remain on top. To earn greater profits, you should design your website properly.

It's typical for businesses to receive complaints and queries, about their products/services. This is one aspect that you should be prepared for when you are in e-commerce. It is important that you provide customer service to address their concerns. Some companies try to outsource this area and if you think that it's costly to maintain your own customer service personnel, you can resort to this.

The second principle is providing instant response. It's typical for e-commerce sites to load slowly. This is due to heavy coding of HTML and employing of flash files. Most online users are impatient and they can get annoyed easily. To prevent customer loss, you need to create a fast loading site. Limit the use of flash files and opt for heavy coding only when needed.

You already know by now that the web is full of unscrupulous people. If want your e-commerce site to succeed, you have to install a payment system that is secured. All pages of your site should be encrypted to make sure that third parties will not have any access to the financial and personal information provided by your customers. This will also mean additional cost but it can benefit you for the long term.

Creativity of each business owner can be shown on the way the website is designed. However, you shouldn't overdo it. There are times when the website's design becomes the primary focus of the business instead of the products or services. At this point, you can hire a professional website designer so that you can present your business well and attract more clients.

Ease of navigation is the fifth principle that you must consider. Shoppers can't touch or feel the products. With this in mind, you have to offer easy navigation for customers to access product details and technical specifications. These are the five principles that you must look into if you want to succeed with e-commerce. As long as you incorporate them into your site, you can ensure success.




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