As the owner of a top search engine optimization company, I've a good idea of what the best current strategies are, and what strategies are now outdated and ineffectual. I additionally get to work on quite a lot of websites, and the below list also contains some of the commonest unfavorable search engine optimisation factors that I come across. Hopefully this text will help a few people to understand why their website isn't ranking as it could, and help them to get back on the right track.
Blog Comments can still be of use Despite the fact that the vast majority of blogs nowadays use the no-follow attribute, it's still possible to search out the odd blog here and there that use do-follow on their comments. If you are going to use this methodology to build hyperlinks to your site, then I'd suggest you only submit worthwhile and on topic comments, spamming the site simply to get links will at best lead to your feedback being eliminated, and at worst, in the blog implementing the no-follow attribute to fight your spamming.
Keyword spamming is a considerably outdated technique of gaining high search rankings, years in the past, search engine results could be manipulated by merely repeating the keyword you wished to rank for many times in your content material, nowadays the only impact that this will have is to get you penalised. Search engines like google and yahoo reward natural and organic looking high quality content material over spammy keyword stuffed content.
A 200 HTTP code signifies the successful loading of a webpage. Extreme SEO problems can occur when a servers configuration or a websites content management system causes the incorrect HTTP status code to be sent. Should you think you might have a problem with your HTTP status codes, then there are numerous free tools on the internet that you can use to check the codes returned for various pages on your website.
A landing or entry page is a web page which visitors will enter your website on, either from natural search results or pay per click ads. Landing pages should be highly relevant to the keywords utilized in your ppc or SEO Campaign so as to retain visitors. Pages with low relevance to the search terms that they rank for will generally suffer from a high bounce rate as visitors hit the back button of their browser after realising that the web page just isn't what they were looking for.
Blog Comments can still be of use Despite the fact that the vast majority of blogs nowadays use the no-follow attribute, it's still possible to search out the odd blog here and there that use do-follow on their comments. If you are going to use this methodology to build hyperlinks to your site, then I'd suggest you only submit worthwhile and on topic comments, spamming the site simply to get links will at best lead to your feedback being eliminated, and at worst, in the blog implementing the no-follow attribute to fight your spamming.
Keyword spamming is a considerably outdated technique of gaining high search rankings, years in the past, search engine results could be manipulated by merely repeating the keyword you wished to rank for many times in your content material, nowadays the only impact that this will have is to get you penalised. Search engines like google and yahoo reward natural and organic looking high quality content material over spammy keyword stuffed content.
A 200 HTTP code signifies the successful loading of a webpage. Extreme SEO problems can occur when a servers configuration or a websites content management system causes the incorrect HTTP status code to be sent. Should you think you might have a problem with your HTTP status codes, then there are numerous free tools on the internet that you can use to check the codes returned for various pages on your website.
A landing or entry page is a web page which visitors will enter your website on, either from natural search results or pay per click ads. Landing pages should be highly relevant to the keywords utilized in your ppc or SEO Campaign so as to retain visitors. Pages with low relevance to the search terms that they rank for will generally suffer from a high bounce rate as visitors hit the back button of their browser after realising that the web page just isn't what they were looking for.
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