By Linda Greenthal


Listed below I've included two search engine ranking reviews for The Affinity Trading Group. To safeguard the privacy of my customers, I blocked the keywords and key phrases in which they position for. However, I do leave the # of queries as that demonstrates the competition level and over-all search value. While a great many people fixate on ranking for big volume key phrases, me included, it is very important observe that lower volume keyword phrases are just of the same quality as they do signify a nicely identified specific demographic versus the more generic larger volume words and this greatly targeted traffic tends to be the type of person that may be precisely seeking that which you have to make available. To that note, as always, my intent will be to rank nicely for each of the specified search terms as I do continue to fixate upon those biggies ;-)

The initial link is an image overview of the review I ran towards the end of August. Keep in mind that my Search engine optimization services with them began at the conclusion of July which means this August report provides about one month of Seo work. In July they ranked for basically a small selection of key phrases with those keyword phrases ranking over 50 (1 being the first spot on page 1 and 50 being the last location on page 5). So as you will discover, inside a month, I was able to push 14 keywords in to the top 20 positions with 5 of them getting top 10. I don't have search values within this analysis but I will assert that their month to month query volumes ranged from 1,500 to 22,000.

When I go into different campaign, I do not spend time seeking to position large worth keywords. I primarily chase the lower level keywords and phrases for a few reasons. 1) They will advance faster thusly allowing you to discover some traffic straight away and 2) The work that is placed into cultivating these lower volume keywords and phrases will trickle down and eventually assist the other bigger volume keywords / phrases. Correct Search engine optimization is like building a house. You have to construct a strong foundation with lower level keywords and phrases, create your walls with the mid level phrases so that you can have a sturdy structure to hold and maintain your larger volume words (the roof).

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_ 08-2010.JPG

Now let's jump forwards a few months to the conclusion of this month (November). After downloading the below rankings statement, you can see that good improvement has been made. Aside from having more search phrases enter into the best 100 position, I was able to improve the overall best 20 count to 36 keywords (formerly 14) and the top ten to twenty three keywords and phrases (previously five). I was moreover able to position nicely for several big volume key phrases with one having a competitive 450,000 month to month search volume search phrase seated nicely on the #11 position.

The 10 to 20 ranking placement is known as a difficult location to break free from as it can from time to time require months for large volume level key phrases to get from say a #15 to #9 or #10, nevertheless I continue to observe good improvement with these keywords and in due time, they should get there. Just like everything else, the closer you find yourself at the top, the considerably less area you can find.

Furthermore, it is at this juncture whereby Affinity notices that their traffic ratio has leaned on the side of search engine traffic which means that +33% of their visitors are coming from search engines (primarily Google) whilst the other 2/3 is arising via direct connections and internet site links.

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_Rankings_11-23-2010.pdf




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