If you would like to sell anything on line or even just make money from Adsense, you will have to make certain that your website is in the top five or six websites listed in a search using the keywords that you are specializing in.
For instance, if your website is concerned with dog carts, you will want to be in the top six websites of the search results if anyone keys 'dog carts' into Google.
The method of achieving this objective includes SEO (search engine optimization) techniques. There are loads of these, in fact, there are hundreds or even thousands of books on the issue, so in this short article, I just want to look at one method that a lot of newbies overlook.
Sitemaps. Do you use sitemaps to help promote your website? If you are not then you are probably not earning much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the rest are not using sitemaps to their full potential.
Let's just talk of Google here, because it is the most used search engine by far and most of the others operate in the same way anyway. Google employs robots, 'bots or spiders to go out onto the web and track links automatically.
So, a spider (robots, bots and spiders are merely different names for the same thing) goes out onto the Internet and hits a website. It crawls that website until it hits a link and then it registers the link with Google and follows it. If that link is to another page on your web site it stays on your web site. If, however the link is to an external page (web site), it will move over there.
Now, as a website owner, you want your website crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep wandering off your site to go somewhere else, they will have to come back very, very frequently to crawl all your site.
This is bad news. You would like to keep a spider, once you have been lucky enough to catch one, for as long as possible. Think of money spiders, because that is what they are.
So, in order to keep the spider crawling around your web site, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.
I draw up an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my web site.
Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through making sure that your site is indexed more quickly.
For instance, if your website is concerned with dog carts, you will want to be in the top six websites of the search results if anyone keys 'dog carts' into Google.
The method of achieving this objective includes SEO (search engine optimization) techniques. There are loads of these, in fact, there are hundreds or even thousands of books on the issue, so in this short article, I just want to look at one method that a lot of newbies overlook.
Sitemaps. Do you use sitemaps to help promote your website? If you are not then you are probably not earning much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the rest are not using sitemaps to their full potential.
Let's just talk of Google here, because it is the most used search engine by far and most of the others operate in the same way anyway. Google employs robots, 'bots or spiders to go out onto the web and track links automatically.
So, a spider (robots, bots and spiders are merely different names for the same thing) goes out onto the Internet and hits a website. It crawls that website until it hits a link and then it registers the link with Google and follows it. If that link is to another page on your web site it stays on your web site. If, however the link is to an external page (web site), it will move over there.
Now, as a website owner, you want your website crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep wandering off your site to go somewhere else, they will have to come back very, very frequently to crawl all your site.
This is bad news. You would like to keep a spider, once you have been lucky enough to catch one, for as long as possible. Think of money spiders, because that is what they are.
So, in order to keep the spider crawling around your web site, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.
I draw up an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my web site.
Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through making sure that your site is indexed more quickly.
About the Author:
Owen Jones, the author of this piece, writes on several subjects, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR pieces
Post a Comment