Search Engine Protection is also known as Search Engine Image Protection (SEIP). SEIP combines both the expertise of PR management and Search Engine Management (SEM). SEIP is designed to help protect the image, impression, and reputation of a company, organization, or product or service.
Until recently, most wouldn't have given receiving a negative comment here and there a big deal. But it is. Think of how many users and visitors visit your site each day. Millions upon millions of users could be reading that bad comment and judging or second guessing becoming affiliated with or giving your company any business. And today, you can't afford to lose business.
It only takes one nasty comment to leave a bad taste in potential customers' mouths. Millions and millions of users a day are probably hitting your site. Negative comments or feedback left for anyone to see will drive away new customers. That is why SEIP is something to take seriously...for your business and your investment's sake.
So if the day comes when you receive bad press that was posted on your site, don't fret. Luckily there are several ways to deal with this. Some SEIP strategies and techniques include pushing any undesired comments down as far as possible to avoid them from appearing in search results. This way, only the most recent, updated information, or information you want others to read, will appear, thus improving or protecting your company's image. Not bad, huh?
Blogging on a regular basis not only improves SEO and SEM, but will attract readers. Inserting META tags, as previously discussed, will also attract more readers. And obviously, the more readers you attract, the more likely they are to purchase or sign up for your online product or service.
Another way to handle negative or offensive comments and feedback is to launch counteractive campaigns that address the issues listed in the feedback. These campaigns may address the keywords associated with the bad press. For instance, if a user or visitor types in a particular keyword related to what drew the bad press, the comments may show up, but the counteractive comment you wrote will too. Readers will see both comments and hopefully draw their own open-ended conclusions. It will also show that you are proactive in handling bad press.
Blogging on a regular basis will also help improve SEO and SEM. This will attract readers and potential customers to your site and read about your product or service. Another trick is inserting META tags and embed them within your blog. A META tag is a code that can be inserted into the blog which normally consists of a one line or sentence description on your blog content. This will help search engines to pick up specific keywords mentioned in your blog and include them in the search results, maximizing SEO.
Finally, another way to address any bad press is to directly respond to it. If an offender or "slanderer" posts a negative comment, simply respond to it positively. Your counterattack will show up in search results as well as the posted comment. This way, readers or any potential customers will be able to form their own opinions instead of judging your company.
Until recently, most wouldn't have given receiving a negative comment here and there a big deal. But it is. Think of how many users and visitors visit your site each day. Millions upon millions of users could be reading that bad comment and judging or second guessing becoming affiliated with or giving your company any business. And today, you can't afford to lose business.
It only takes one nasty comment to leave a bad taste in potential customers' mouths. Millions and millions of users a day are probably hitting your site. Negative comments or feedback left for anyone to see will drive away new customers. That is why SEIP is something to take seriously...for your business and your investment's sake.
So if the day comes when you receive bad press that was posted on your site, don't fret. Luckily there are several ways to deal with this. Some SEIP strategies and techniques include pushing any undesired comments down as far as possible to avoid them from appearing in search results. This way, only the most recent, updated information, or information you want others to read, will appear, thus improving or protecting your company's image. Not bad, huh?
Blogging on a regular basis not only improves SEO and SEM, but will attract readers. Inserting META tags, as previously discussed, will also attract more readers. And obviously, the more readers you attract, the more likely they are to purchase or sign up for your online product or service.
Another way to handle negative or offensive comments and feedback is to launch counteractive campaigns that address the issues listed in the feedback. These campaigns may address the keywords associated with the bad press. For instance, if a user or visitor types in a particular keyword related to what drew the bad press, the comments may show up, but the counteractive comment you wrote will too. Readers will see both comments and hopefully draw their own open-ended conclusions. It will also show that you are proactive in handling bad press.
Blogging on a regular basis will also help improve SEO and SEM. This will attract readers and potential customers to your site and read about your product or service. Another trick is inserting META tags and embed them within your blog. A META tag is a code that can be inserted into the blog which normally consists of a one line or sentence description on your blog content. This will help search engines to pick up specific keywords mentioned in your blog and include them in the search results, maximizing SEO.
Finally, another way to address any bad press is to directly respond to it. If an offender or "slanderer" posts a negative comment, simply respond to it positively. Your counterattack will show up in search results as well as the posted comment. This way, readers or any potential customers will be able to form their own opinions instead of judging your company.
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