By Ruaridh Drysdale


SEO Link building is a time-intensive, tedious, monotonous, potentially expensive, sometimes confusing, often rewarding, always powerful marketing strategy. It is the Darth Vader of marketing. There's a lot of pain to it, but there is plenty of good hidden inside as well.

The comparisons are all made in regards to the fact that it can be very difficult to get it off of the ground, but once the ball is rolling the benefits do eventually outweigh the problems.

Part of the problem is that it can be very difficult to know where to start. Many people run into this problem every day, and that is one of the big reasons to turn to an expert. You don't want to have to deal with a room full of blank stares when you ask your team for ideas of where to begin. The only comfort you can take from a situation like that is the fact that others have faced the same problems before and overcame them.

The starting strategies you use will give you the best indication of where your overall SEO link building strategy should be heading. This means you must precisely know what your needs for the project are, and that climbing up the SERPS becomes that much easier. On that note, I like the "climbing" analogy to the search engine results pages, so be prepared to see the word "scalability" a few times soon.

You always have the option of working with manual link submissions to get your links out there, but it considered to be overall the most tedious methods. Overall, the scalability is pretty low. The fact is that there are way too many sites that are potential places for you to post links, and finding the most popular sites for you to post to can be very time consuming.

The good part is though that the links you do create are often of a high quality that will direct interested traffic to your site, largely because you had to personally select the audience. Doing the right research to make sure that you are getting what you want out of your link service is the best way to get good results. They should be strong source of traffic themselves, because if the search engines aren't hot on it, there really is no point.

They say that you should know your enemy, and this is true in SEO link building as well. Find out who is competing against you directly for your keywords, and what kind of SEO company they use. You can accomplish this using the free web tools that are available from the big search engines like Google. This will show you where your competition is listing so that you can list there too.

You should be using as many tools as you can to get your SEO link building methods to bring in traffic and business. Frankly, you need to do all you can to climb to the top of the search engine results pages in order to get the traffic and conversions that you really desire.




About the Author:



0 comments