All of the major advertising agencies were once headquartered in The Big Apple, along well-known Madison Avenue in the heart of Manhattan's financial district. If you watch the HBO show Mad Men (since acquired by some other network in syndication) you will see the fictional characters working at fictional companies on Madison Avenue, thus the term "Mad" Men. In the 50s and 60s the leading advertising agencies were all operated by guys and it was a total boy's club that ladies weren't allowed to enter, except as assistants or receptionists. These guys chain smoked at their tables the whole day and drank heavily each night while wining and dining clients at fancy restaurants and pubs.
Those days are long gone and many are glad for that, particularly ladies and minorities who at present play a much bigger role in today's major advertising agencies. Things have changed dramatically in the last two decades. Graphic Designers were always dealt with like technical flunkies and were often not granted the opportunity to rise above Art Director position. All of the Creative Directors (CDs) came from the copywriting departments and once you were a CD, you could hope to make partner or V.P. with some years of extremely long hours and efforts under your belt.
Today's major advertising agencies are ones that have lasted in the age of the internet and have adapted their services to fit the cyber world's heavy demands. 30 years ago advertising companies didn't even have computers. Typesetting was done manually with press on type that you bought at the Art supplies shop. Typefaces were limited and you must be very wary that you did not mess up or else you had to start once again. God forbid that the Account Executive or the customer modified the headline at the last minute. Deadlines were extremely tight during the good old days and you needed to manually crank out fifty to one hundred ads in one day (and all night) for distribution the next morning to the newspapers.
Obviously nowadays all the top advertising companies have got high tech computer systems, mostly Mac but several PCs too. The employed small armies of Graphic Designers who use software like InDesign and Photoshop CS.
A lot of the major advertising agencies now also carry out online advertisements and that shows that the artists need to have skills in HTML, Flash, Dreamweaver, as well as other website building software. By being so techie a number of the artistic side of the craft has surely suffered. But because the airwaves are slammed and packed with numerous images and loud attention hogging banners, the major advertising agencies have to be a little more imaginative than previously in their hope to get their client's message through to their target people. Many advertising campaigns cost a great deal that the ad firms utilize focus groups to receive responses before shelling out money.
Despite the fact that techniques and technologies have developed over time, the goal of major advertising companies around the world have stayed the same and that's sell more products for their customers.
Those days are long gone and many are glad for that, particularly ladies and minorities who at present play a much bigger role in today's major advertising agencies. Things have changed dramatically in the last two decades. Graphic Designers were always dealt with like technical flunkies and were often not granted the opportunity to rise above Art Director position. All of the Creative Directors (CDs) came from the copywriting departments and once you were a CD, you could hope to make partner or V.P. with some years of extremely long hours and efforts under your belt.
Today's major advertising agencies are ones that have lasted in the age of the internet and have adapted their services to fit the cyber world's heavy demands. 30 years ago advertising companies didn't even have computers. Typesetting was done manually with press on type that you bought at the Art supplies shop. Typefaces were limited and you must be very wary that you did not mess up or else you had to start once again. God forbid that the Account Executive or the customer modified the headline at the last minute. Deadlines were extremely tight during the good old days and you needed to manually crank out fifty to one hundred ads in one day (and all night) for distribution the next morning to the newspapers.
Obviously nowadays all the top advertising companies have got high tech computer systems, mostly Mac but several PCs too. The employed small armies of Graphic Designers who use software like InDesign and Photoshop CS.
A lot of the major advertising agencies now also carry out online advertisements and that shows that the artists need to have skills in HTML, Flash, Dreamweaver, as well as other website building software. By being so techie a number of the artistic side of the craft has surely suffered. But because the airwaves are slammed and packed with numerous images and loud attention hogging banners, the major advertising agencies have to be a little more imaginative than previously in their hope to get their client's message through to their target people. Many advertising campaigns cost a great deal that the ad firms utilize focus groups to receive responses before shelling out money.
Despite the fact that techniques and technologies have developed over time, the goal of major advertising companies around the world have stayed the same and that's sell more products for their customers.
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Social Media Marketing is definitely an incredible tactic to enhance brand awareness, opportunities and sales of your enterprise through social media channels and also by doing visual presentations such as Video Marketing, which induces awareness about the business and its offerings.
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