In today's online world, the web site marketing strategy is often more important than the product itself. There are good products from reputed companies that never took off because of a lack of online presence. Conversely, smart online marketers manage to earn millions with a simple website and no offline infrastructure.
Most of these super-successful strategies have the same components. There will surely be an expert doing both SEO and SEM, the company/website will be popular on social networks, and it will have a blog with a large pool of daily customers/loyal community members. There are many resource sites offering detailed instructions regarding practical implementation of each of these components.
But let's just go through an overview for each aspect, just to underline its importance. There is, of course, nothing that can bring more visitors and sales than search engine traffic, which can be either organic (unpaid) or as a result of a targeted SEM campaign. The simplest advice is that every company or individual should either set aside a whole lot of time to it or hire an expert.
The second biggest source of traffic for a website is the social networks. Ongoing engagement aside, a viral marketing campaign on twitter, facebook, youtube and other social networks can bring unimaginably massive traffic. The campaign should offer attractive rewards or discounts, in return for which people would be required to follow or friend the company's social media accounts.
Blogs are also a big magnet for attracting and retaining a loyal core of community members. The secret is to write posts with a strong sense of humor and a unique point of view. It is vitally important to respond to comments and encourage visitors to participate in debates.
The simple fact of the matter is that web site marketing strategy is all about eyeballs. The more eyeballs that the website attracts and retains, the higher is the sales. After that, metrics collection and traffic analysis can be used to figure out ROI and which successful strategies to go after again and again.
Most of these super-successful strategies have the same components. There will surely be an expert doing both SEO and SEM, the company/website will be popular on social networks, and it will have a blog with a large pool of daily customers/loyal community members. There are many resource sites offering detailed instructions regarding practical implementation of each of these components.
But let's just go through an overview for each aspect, just to underline its importance. There is, of course, nothing that can bring more visitors and sales than search engine traffic, which can be either organic (unpaid) or as a result of a targeted SEM campaign. The simplest advice is that every company or individual should either set aside a whole lot of time to it or hire an expert.
The second biggest source of traffic for a website is the social networks. Ongoing engagement aside, a viral marketing campaign on twitter, facebook, youtube and other social networks can bring unimaginably massive traffic. The campaign should offer attractive rewards or discounts, in return for which people would be required to follow or friend the company's social media accounts.
Blogs are also a big magnet for attracting and retaining a loyal core of community members. The secret is to write posts with a strong sense of humor and a unique point of view. It is vitally important to respond to comments and encourage visitors to participate in debates.
The simple fact of the matter is that web site marketing strategy is all about eyeballs. The more eyeballs that the website attracts and retains, the higher is the sales. After that, metrics collection and traffic analysis can be used to figure out ROI and which successful strategies to go after again and again.
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