By Dennis Curry


When you look for information on starting online business, you might have come across this idea that for business progress and growth, traffic for your website must be formed.

Traffic for one line business is just what the number of people who pass by the shop of an offline store is. They can be potential shoppers or window shoppers who routinely visit the shop. They look for and ask about something they need to buy,

At the business stores and shops where such customers come and go, 70 -80% sale is made to them on daily basis. The sale percentage however varies from business to business and depends on the type of products kept at the store.

Looking at the online business, the website you have acts a store and the people who visit your website are the people who come to the store or the traffic. In the shops and stores people know that you have a business and they can see it. But for a website, you must make efforts to let people know about the existence of your website. For this purpose free online ads are used. People can also be hired to promote your website and hence your business online.

Methods for promotion of website are several but one method is most commonly used. Search engines like Google, yahoo and MSN are the tools. The keywords that your website has makes web visitors come to your website when they use the search engines. This makes your website known to them

Websites remain passive if key words are not used. It is therefore important that if you want your business to grow, use as many key words as possible on your website. The search engines will find match for them every time a net user search for the words and guide him/her to your website.

Another method of website promotion is linkage with online marketers. Write a comment on blogs or join a forum for communication. This method is caked karma. The word karma means others will do what you do to them. Here basically links are formed which become community and help one another get traffic for each member of the community.

Strategies used for website marketing also include voting, bookmarking and social network participation. A very big source of traffic is social networking. You communicate and your business and website gets known across the world wide web.




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